Esports Talent Agency
Guide & Resources
Everything you need to know about esports talent agencies—how they represent pro players, streamers, and creators. Plus, learn how our recruitment services help with non-playing esports careers.
Note: We're a recruitment agency, not a talent agency. We help with jobs, not player contracts. This guide explains the difference.
What Esports Talent Agencies Do
Talent agencies represent players and creators, handling the business side so they can focus on competing and creating.
Contract Negotiation
Talent agencies negotiate player contracts with esports organisations, ensuring fair salaries, bonuses, and terms.
Sponsorship Deals
Securing brand partnerships and sponsorships for players and creators, from gaming peripherals to lifestyle brands.
Career Management
Long-term career planning, team placement, and strategic moves to maximise earning potential and longevity.
Brand Building
Developing personal brands, social media presence, and public image for talent beyond just competitive play.
Legal Protection
Contract review, intellectual property protection, and legal support for complex esports agreements.
Media & PR
Managing media appearances, interviews, and public relations to build positive profiles.
Talent Agency vs Recruitment Agency
These serve different purposes. Here's a clear comparison to help you understand which you need.
| Aspect | Talent Agency | Recruitment Agency (Us) |
|---|---|---|
| Who They Represent | Pro players, streamers, casters, content creators | Job-seeking professionals (coaches, managers, marketers, etc.) |
| Revenue Model | 10-20% commission on deals they negotiate | Fee paid by employer on successful placement |
| Services | Contract negotiation, sponsorships, brand deals, career management | Job matching, CV support, interview prep, salary negotiation |
| Relationship Duration | Long-term (years) exclusive representation | Project-based until placement is made |
| Client Payment | Talent pays commission from earnings | Candidates never pay (employer covers fees) |
Which Do You Need?
You Need a TALENT Agency If...
- ✓You're a pro player seeking team contracts
- ✓You're a streamer/creator wanting sponsorship deals
- ✓You need help negotiating tournament appearances
- ✓You want someone to manage your brand partnerships
- ✓You're a broadcast talent seeking representation
You Need a RECRUITMENT Agency If...
- ✓You're looking for a job at an esports company
- ✓You want to work in esports operations, marketing, or management
- ✓You're an employer needing to hire esports staff
- ✓You want career guidance for non-playing roles
- ✓You're transitioning into esports from another industry
Notable Esports Talent Agencies
If you're a pro player or top creator looking for representation, these are some established agencies in the space.
Loaded
Pro players and content creators across all major titles
Represent some of the biggest names in streaming and competitive gaming
Evolved
Gaming talent management and influencer representation
Strong presence in content creation and streaming space
UTA (United Talent Agency)
Traditional entertainment agency with esports division
Hollywood-level representation for top esports talent
CAA (Creative Artists Agency)
Major entertainment agency representing esports professionals
Bring traditional sports/entertainment expertise to gaming
WME (William Morris Endeavor)
Global talent agency with gaming and esports clients
Connected to major media and entertainment opportunities
Note: We are not affiliated with these agencies. This is informational only.
Esports Talent Agency FAQs
What is an esports talent agency?+
How is a talent agency different from a recruitment agency?+
Do I need an agent to go pro in esports?+
How do esports talent agents get paid?+
What should I look for in an esports talent agency?+
Can recruitment agencies help with esports careers if I'm not a pro player?+
Looking for an Esports Job (Not Player Representation)?
We're an esports recruitment agency—we help people find jobs in gaming and help companies hire talent. If you want to work in esports (but not as a pro player), we can help.